{"id":362,"date":"2015-12-15T11:24:15","date_gmt":"2015-12-15T10:24:15","guid":{"rendered":"http:\/\/blog.donpiso.com\/?p=362"},"modified":"2016-07-14T11:48:17","modified_gmt":"2016-07-14T09:48:17","slug":"las-franquicias-toman-el-centro","status":"publish","type":"post","link":"https:\/\/blog.donpiso.com\/las-franquicias-toman-el-centro\/","title":{"rendered":"\u2018Las franquicias toman el centro\u2019, art\u00edculo recomendado de El Pa\u00eds"},"content":{"rendered":"<p>\u00bfCu\u00e1les son los requisitos, obst\u00e1culos, ilusiones y objetivos que emprenden aquellos que deciden franquiciar o inician su andadura en el mundo empresarial a trav\u00e9s de este modelo? Nos lo explica un interesante art\u00edculo de <em>El Pa\u00eds<\/em> dedicado a las dificultades, requerimientos y expectativas de todos aquellos que apuestan por el franquiciado. \u2018<em>Las franquicias toman el centro\u2019<\/em> es el t\u00edtulo de un texto que recuerda que las franquicias siguen creciendo a buen ritmo. En concreto, desde 2004 pr\u00e1cticamente se han duplicado, pasando de ser 649 a 1.199, mientras que el a\u00f1o pasado crecieron un 10%, explica la periodista Carmen P\u00e9rez.<\/p>\n<p>El art\u00edculo destaca que durante los a\u00f1os de crisis tuvieron \u00e9xito las franquicias low cost, en las que hab\u00eda que invertir un m\u00e1ximo de 50.000 euros. Sin embargo, con la t\u00edmida mejora de la econom\u00eda est\u00e1n volviendo a entrar al sector inversores con m\u00e1s capacidad de inversi\u00f3n y gasto. As\u00ed, el coste medio por franquicia actualmente es de 85.000 euros. Seg\u00fan Xavier Vallhonrat, de la Asociaci\u00f3n Espa\u00f1ola de Franquiciadores: \u201c<em>Estamos en un momento mucho m\u00e1s favorable que hace un a\u00f1o y que hace cuatro<\/em>\u201d.<\/p>\n<p><em>El Pa\u00eds<\/em> destaca tambi\u00e9n que el n\u00famero de locales aument\u00f3 el a\u00f1o pasado un 8%, pasando de 59.131 a 63.869 establecimientos. Muchos de ellos, matizan, han abierto en centros comerciales, pues sus due\u00f1os prefieren contar con \u2018una franquicia como inquilina y evitar el riesgo de tener que alquilar el local con frecuencia\u2019.<\/p>\n<p>De hecho, hace dos a\u00f1os, <em>El Pa\u00eds<\/em> ya calcul\u00f3 a pie de calle cu\u00e1ntas franquicias y cadenas hab\u00eda en la Gran V\u00eda (Madrid) y concluy\u00f3 que supon\u00edan el 40% de todos los locales (168). Es por eso que cada vez m\u00e1s, en zonas c\u00e9ntricas se ha instalado \u2018una especie de fiebre de la franquicia\u2019 y cada vez son m\u00e1s los empresarios que lanzan sus establecimientos con la idea de crear una red en cuanto sea posible. Puedes leer el resto del art\u00edculo y sus testimonios aqu\u00ed: <a href=\"http:\/\/economia.elpais.com\/economia\/2015\/11\/13\/actualidad\/1447436367_716600.html\">Via El Pa\u00eds<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1les son los requisitos, obst\u00e1culos, ilusiones y objetivos que emprenden aquellos que deciden franquiciar o inician su andadura en el mundo empresarial a trav\u00e9s de este modelo? Nos lo explica un interesante art\u00edculo de El Pa\u00eds dedicado a las dificultades, requerimientos y expectativas de todos aquellos que apuestan por el franquiciado. \u2018Las franquicias toman el [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018Las franquicias toman el centro\u2019, art\u00edculo de El Pa\u00eds<\/title>\n<meta name=\"description\" content=\"\u00bfCu\u00e1les son los requisitos, obst\u00e1culos, ilusiones y objetivos que emprenden aquellos que deciden franquiciar?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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